The main focus of D-A-D-A, is to expose the illusive complexity of our consciousness and extract certain tools that are vital to the bounding structure of a simple IDEA: The regeneration of the physical substrate that feeds our CREATIVITY and degeneration of mental blocks that bounds our ability.
The purpose of these explorations is to provoke new ways of adapting our thinking to form synergistic relationships between the physical world, our mental capacity, digital evolution and creativity.
PHYSICAL WORLD: The geometrisation of space, a fundamental visual interaction with our physical world, plays an important role in our sensual perceptions. The quantum mechanical view of matter and light, originating in the search for the processes that drive the invisible micro-universe, challenges our understanding of perceived reality. The environmental pressures around us, local and global, known and unknown, act like a mentor (Good and Bad) to reward and punish us based on our thinking and actions.
BIO-INSPIRATION: The study of biology and living organisms, shed light on the definition of organic elements and the nature of processes that act upon, within and through them, to enlighten us on the founding concept of life's architecture: Organisational structure and behaviour of natural systems to thrive in an environment. In particular , our genetic make up, based on an evolving DNA, predispose us to certain intuition.
LOGICAL TOOLS: The parametric and mathematical translations of our physical world introduces an un-quantifiable set of simple rules and relationships that explain our assumed chaotic world. That understanding is crucial to the cause and effect phenomenon.
DIGITAL TOOLS: The exponential growth of computational power and it's recent ever converging resemblance to human logic, guides us towards simplified definitions of our environment and optimised solutions to our growing creative challenges.
BATTLE OF THE ELEMENTS: There is an eternal battle, between emotions, external pressure, intuition and logic, that drives our consciousness into different mental states and different plans of action. We are not born with a personality, we are shaped by this mental battle and we can change the weight of the elements for a productive and creative outcome.
CREATIVITY: The mere acknowledgement of the previous statements allow us to break down mental barriers and the rules that drive the world around us to develop tools that properly describe, adapt and manipulate the laws of physics to unleash and manifest our creative nature.